Here is a collection of our thoughts on recent projects, views on the market, analyses of work that we admire and creative findings.
21st August 2019
The London 2012 brand attracted criticism from each and every side. It has been mistreated by the general public and even by a considerable number of designers. Is all this criticism fair? There are those who consider this an astonishing example of branding — possibly the best Olympics brand of all times.
7th August 2019
Over the last twenty years, with the growth of the Internet and of digital means of accessing information, sales catalogues fell out of favour. However, the trend towards the full digitalisation of sales catalogues recently started to decline. This is due to several factors, including the fact that customers tend to still appreciate more browsing print material than the Internet.